Your Leading Expert in Branding and Pop Culture
Stacy Jones is the founder and ceo of Hollywood Branded, a LA influencer marketing, branded content & product placement agency. She has 26 years of leadership experience building global branded content campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club, Ralph Lauren and Pilot Pen. Acknowledged as an expert in the field, she has appeared on top media outlets and spoken at conferences around the globe.
About Stacy Jones
FOUNDER OF HOLLYWOOD BRANDED
Stacy moved out west from Texas to pursue her education and receive a BFA in Theater Production & Scenic Design from the University of Arizona. She didn’t know it then, but her knowledge of theater production – and learning to fund a student theater through sponsorships and trade – provided her with the perfect background to become the partnerships expert that she is today. After graduating college, Stacy moved to California to pursue a career in the entertainment industry. It was around this time that she fell into the world of brand partnerships marketing and product placement and discovered her passion for branded content. After a decade running a product placement agency, in 2007 Stacy decided to take a leap of faith and launch her own agency – Hollywood Branded! Through securing cameos for hundreds of top-name brands in Award Winning TV shows and films, our agency quickly made a name for ourselves in L.A. for our ability to create strategic, and mutually beneficial partnerships, through our established relationships. Fifteen years later, our company is now one of the most sought-after pop culture agencies for our services in influencer marketing, celebrity endorsements, product placement and branded content.
With more than two and half decades of experience, Stacy Jones has become a world-renowned specialist in branded content. Now it’s her mission to share her expertise and help brand marketers and other business owners and executives leverage the knowledge she has gained and the tools our agency has crafted in building brand awareness – using the same proven processes and methods she’s built her agency on that has driven client success.
Topics Stacy Speaks On
Stacy is well-versed on a wide range of topics across business and marketing. She can discuss all things related to entertainment, celebrities and inluencers, product placement marketing, pop culture, and business. She is incredibly knowledgeable within her field of work, and because she is someone who is always eager to learn more, her knowledge remains current and up-to-date. Stacy is an engaging conversationalist and her experience as a guest speaker, podcaster, and interviewee can attest to this.
“This is a once in a lifetime collision of opportunity for Starbucks,” Jones told CNBC. “But really – this is just the tip of the iceberg because what isn’t being monitored or estimated is the word of mouth and social media on top of this.” – Stacy Jones, “Can Starbucks Cup In ‘Game Of Thrones’ Translate To Billions In Free Advertising, ” USA Today
“You don’t want to bop the viewer over the head, disrupting them while they are engaging with the content. Instead you want to work with the production team to craft an organic partnership that still includes the branding and messaging you are trying to secure.” – Stacy Jones, “What Does The Future Look Like For Product Placement?” The Grocer
“We proactively approach filmmakers to educate them on the brand and ensure it’s top of mind.”- Stacy Jones, “What Does The Future Look Like For Product Placement?” The Grocer
“Big celebrity influencers aren’t necessary. Companies don’t need to rely on them…The new advent,” Jones said, “is the nano-influencer, anyone that has from 500 to 10,000 followers. Their followers are part of their social circle. They know who they are. They’re friends. They went to college with them. They’re family members, co-workers. When you go down that funnel, to the smaller levels of influencers, you get higher consumer engagement.” – Stacy Jones, “How Two Friends Built Revolve Into A Fashion Empire With Instagram Influencers “ LA Times
“Many brands should want to capitalize on the fervor of [Jordan Woods’] following, which is highly-engaged in each and every post she has done,” she tells InStyle. “She has broadened her awareness as she’s made the news around the world and is now becoming a household name. Someone is going to want to capitalize on that.” – Stacy Jones, “ordan Woods Could Get Richer Thanks To The Tristan Thompson Scandal” InStyle
Digital And Print
Hollywood Branded is one of the most quoted pop culture agencies by media outlets, worldwide. Stacy has been interviewed by numerous publications such as Forbes, Advertising Age, Hollywood Reporter, The Financial Times, Business Insider, The Wall Street Journal, The New York Times, The Hustle, and many more. With years of experience in “the biz,” it’s no surprise that Stacy and HB are always in the press, on a weekly basis.
In fact, you may have found us through Stacy’s interview with Market Watch or CNBC, regarding Starbucks’ iconic cameo in Game of Thrones. After this hot piece of press, Stacy and Hollywood Branded went viral –amassing over 4 billion media impressions digitally, in print and on TV, and earning the agency over $45 million in media value.
How did this happen? Well, Stacy provided a perspective that no other reporter covered—the metrics to the potential cost of this exposure. If Starbucks tried to secure this type of product placement in a modern day TV or film of the same size, it would cost them anywhere from $250,000 to $1,000,000. These numbers are all thanks to her agency’s subscription to Critical Mention—which she made sure to cite in her interview. As a result, Critical Mention received over 1.3 billion impressions which was valued at over $20,000,000.
AND HOW TO AVOID THEM PODCAST
Stacy is also the host of her weekly podcast “Marketing Mistakes (and How to Avoid Them).” With over 300 episodes recorded since 2017, her show is the best, and most comprehensive “how-to” guide for any entrepreneur, brand marketer, and agency. Each episode, she tells her audience what tips and tricks they should adopt from her and her guest in order to take their business to the next level, while avoiding any slip-ups along the way. Marketers, make sure to listen to know Stacy’s recipe to HB’s ‘magic sauce.’ Aside from being a host, Stacy has also appeared as a guest to a wide number of podcasts and radio shows of other marketers and entrepreneurs.
Audio Guest Interviews
From Digital Hollywood, to the Product Placement Kongress in Germany, as well as advertising and brand marketing events in Bejing, Stacy has served as a guest speaker at a multitude of international conferences. She has also served as a guest lecturer at universities, including University of Southern California, Pomona College, University of Missouri, Ithaca College, University of Washington, and many others. Stacy is confident on the stage, and of course, as the pop-culture connoisseur and businesswoman she is, she knows how to put together a speech that is both informative and compelling (it’s no surprise that so many students apply for an internship at HB after hearing one of her lectures!)
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Stacy has also hosted a variety of workshops for organizations and agencies as influential as Film Independent and Digital Hollywood. Each session features a speaking lecture and panel discussion, where audiences can engage in Q+A.
In addition to her speaking skills, Stacy has phenomenal writing skills, as well. She originally founded Hollywood Branded’s blog and is professionally published. She is also currently in the process of publishing three, educational “How-To” reference books.
Stacy has published an article through the Journal of Brand Strategy, which is a professional journal that releases in-depth, peer-reviewed articles on all aspects of brands. It is guided by a senior Editorial Board, and each quarterly 100 page issue, which is published in-print and online, provides detailed practical articles on innovative strategies, techniques, and trends. Each issue provides the latest research and detailed analyses on branding.
She has two books that are currently in the works. One focuses on product placement and branded content, while another focuses on influencer marketing and celebrity partnerships. Her third book is about how she first built and then leveraged her PR authority to make Hollywood Branded go viral, in the midst of the Game of Thrones and Starbucks fiasco. This book will teach entrepreneurs how to build their own authority through blogs, podcasts, e-books, website SEO, and more.
Over 1 Million Life Of Blog Views
24k+ Online Monthly Views & Growing
22k+ Weekly Agency Brand Newsletter
Stacy and her team at HB release daily blog articles that provide their insights and knowledge on any current events, trends, or occurrences that are relevant to marketers or any professional concerned with pop culture. From a list of the top celebrity beverage endorsers to a breakdown of the cost of product placement, Stacy dives deep into a wide range of topics that are relevant to the business. Subscribe and join over 30,000 readers who are already “in-the-know.”.
TOP “HOW TO” ARTICLES
MOST POPULAR ARTICLES
Over 34,000 Submitted Requests For Content Download From Our Website
Influencer Marketing School
If you want to learn even more of Stacy’s secrets to making pop culture branded marketing partnerships work, check out Hollywood Branded’s Influencer & Branded Content Marketing School. You’ll join Stacy as she walks you through easy, bite-sized “how to do” lessons. Get access to courses and surveys that brand owners, content creators, students, marketers, and agencies can use to learn insider tricks and tips to make influencer and content marketing work even better. Learn all of her best practices so that way you can avoid those marketing mistakes that will waste your time, money and yield poor partnership results. Visit Learn.HollywoodBranded.comto find out more!
Case Studies, Reports & eBooks
Get access to the knowledge you need on influencer marketing, genzennial SVOD viewing, and market perceptions of product placement.
Video Classes With Certifications
View our full-length video lessons on influencer, celebrity, and product placement campaigns. Pass our test to get certified!
Marketer’s Content Playbook
Watch presentations and Q&A’s from our Marketer’s Content Playbook Virtual Summit. Learn from 100+ experts!
“When I am asked to list agency owners who truly are the whole package — I immediately think of Stacy. A deep marketing savvy, a passion for helping the agency’s team grow and serve in even more significant ways and a tireless commitment to driving results for their clients. What more could you ask for?…Stacy is the real deal and if you’re looking for an amazing and reliable partner — look no further.”
CEO,Agency Management Institute
“Stacy and the team at Hollywood Branded are phenomenal! They were truly authentic agency partners. I felt like they were an extension of our team throughout the entire brand integration campaign. They are aggressive negotiators when they need to be and creative problem solvers. They helped deliver one of the most talked about case studies at my company and I would highly recommend them for anyone interested in pursuing meaningful brand integrations/product placements.”
Vice President, Marketing at Empower | Client of Hollywood Branded
Founder, Dynamita Productions | Attendee of Marketer’s Content Playbook Virtual Summitt