stacy jones hollywoodbranded

MEET STACY

Your Leading Expert in Branding and Pop Culture

Stacy Jones is the CEO of Hollywood Branded, a LA influencer marketing, branded content & product placement agency.  She has 25 years of leadership experience building global branded content campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club, and Pilot Pen.  Acknowledged as an expert in the field, she has appeared on top media outlets and spoken at conferences around the globe. She is what you would call the “ultimate girl boss.”

About Stacy Jones

FOUNDER OF HOLLYWOOD BRANDED

Stacy moved out west to pursue her education and receive a BFA in Theater Production & Scenic Design from the University of Arizona. She didn’t know it then, but her knowledge of theater production – and learning to fund a community theater through sponsorships and trade – provided her with the perfect background to become the partnerships expert that she is today. After graduating college, Stacy moved to California to pursue a career in the entertainment industry. It was around this time that she fell into the world of brand partnerships marketing and product placement and discovered her passion for branded content. After ten years of working in product placement and brand integration, in 2007 Stacy decided to take a leap of faith and launch her own agency – Hollywood Branded! Through securing cameos for hundreds of top-name brands in Award Winning TV shows and films, our agency quickly made a name for ourselves in L.A. for our ability to create strategic partnerships through our established relationships. Fifteen years later, our company is now one of the most sought-after pop culture agencies for our services in influencer marketing, celebrity endorsements, and product placement.

With more than two and half decades of experience, Stacy Jones has become a world-renowned specialist in branded content. Now it’s her mission to share her expertise and help brands and other business owners and executives leverage the tools our agency has crafted in building brand awareness – using the same proven methods she’s built her agency on and leveraged for client success.

Overall Topics Stacy Can Speak On

Stacy is well-versed on a wide range of topics. She can discuss all things entertainment, marketing, pop culture, and business. She is incredibly knowledgeable within her field of work, and because she is someone who is always eager to learn more, her knowledge remains current and up-to-date. Stacy is an engaging conversationalist and her experience as a guest speaker, podcaster, and interviewee can attest to this.

Digital And Print

Hollywood Branded is one of the most quoted pop culture agencies by media outlets, worldwide. Stacy has been interviewed by numerous publications such as Forbes, Advertising Age, Hollywood Reporter, The Financial Times, Business Insider, The Wall Street Journal, The New York Times, The Hustle, and many more. With years of experience in “the biz,” it’s no surprise that Stacy and HB are always in the press, on a weekly basis. In fact, you may have found us through Stacy’s interview with Market Watch, regarding Starbucks’ iconic cameo inGame of Thrones. After this hot piece of press, Stacy and Hollywood Branded went viral –amassing over 4 billion media impressions digitally, in print and on TV, and earning the agency over $45 million in media value.

TV INTERVIEWS

TV channels all around the globe have reached out to Stacy for her two-cents on all things product placement and brand integration. Throughout her career, she has been interviewed by a number of top performing channels, such as BBC, CNN, MSNBC, and CGTM.

 

On Monday, May 6th, 2019 a reporter reached out to Hollywood Branded’s CEO, Stacy Jones to ask for her expert opinion on the product placement for the perceived Starbucks cup in Game of Thrones Season 8, Episode 4. This was not a new experience for our agency or Stacy, as she typically speaks with reporters from leading publications on at least a weekly basis on all things celebrity, infl uencer and product placement.

Recent interviews with Stacy have included Market Watch, CNBC, Money, Business Insider, Women’s Wear Daily, Instyle, BBC, VOX, Hollywood Reporter, Yahoo! Celeb, Luxury Memo and others. Additionally, Stacy appears on podcasts weekly discussing similar subjects, such as 20 Minutes of Infl uencer, airing on Alexa after the NY Times morning briefing.

What was new, is that this specifi c interview by Market Watch included a unique angle no other reporter covered – as Stacy provided metrics to the potential cost of the exposure if Starbucks had tried to secure this type of product placement in a similarly sized modern day TV or fi lm. And the story went viral. Soon other reporters were calling, and Stacy added in for both Business Insider and CNBC actual metrics of the PR value – and impressions, which she was able to secure from the agency’s subscription to Critical Mention. Those articles also went viral, amounting to tremendous digital, print, social and TV coverage around the world. And she continued to keep these reporters informed, growing the conversation reach even further as they updated their own stories and social accounts with the new metrics.

METRICS

In a span of 4 days, Critical Mention received over 1.3 BILLION impressions valued at over $20 MILLION, stemming from inclusion in CNBC, Business Insider and Money interviews.

Hollywood Branded was mentioned by over 715 media outlets.

Hollywood Branded received over 3 BILLION impressions valued at over $52 MILLION.

Hollywood Branded received over 3 BILLION impressions valued at over $52 MILLION.

Hollywood Branded received over 3 BILLION impressions valued at over $52 MILLION.

These metrics do not include foreign TV, print or social. And the metrics are still growing daily.

This is more organic PR exposure than Critical Mention, Hollywood Branded or either of their competitors have ever secured in one week – or brand lifetime. Both companies went viral globally.

HOW IT HAPPENED

This lighting in a bottle moment was made possible due to a collision of opportunity and the stars aligning:

The last season of one of the biggest pop culture driving TV series of all time. And the fact that it was not present day.

The power of Starbuck’s brand, where a single logo on a cup in a dark scene would be assumed to be theirs. Even if it wasn’t.

Stacy’s authority positioning with the media as the go-to source – and her PR knowledge of how to leverage facts and metrics for the biggest impact. Add that Stacy chose to have her agency subscribe to Critical Mention for the last two years, as it offers the PR analytics tools and access to TV clips that many other platforms don’t provide, and which her business needs and uses on a daily basis.

This is a golden moment to leverage – together.

We have the unique opportunity to leverage this lighting in a bottle moment into an ongoing content play – building case studies together, leveraging speaking opportunities, and becoming partners in helping each other grow. A strategic partnership does not get more organic and natural than this.

MARKETING MISTAKES AND HOW TO AVOID THEM

HOLLYWOOD BRANDED PODCAST

Stacy is also the host of her weekly podcast “Marketing Mistakes (and How to Avoid Them).” With over 265 episodes recorded since 2017, her show is the best, and most comprehensive “how-to” guide for any entrepreneur, brand marketer, and agency. Each episode, she tells her audience what tips and tricks they should adopt from her and her guest in order to take their business to the next level, while avoiding any slip-ups along the way. Marketers, make sure to listen to know Stacy’s recipe to HB’s ‘magic sauce.’ Aside from being a host, Stacy has also appeared as a guest to a wide number of podcasts and radio shows of other marketers and entrepreneurs.

Solo & Interview Series

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Speaking
Engagements

From Digital Hollywood, to the Product Placement Kongressin Germany, as well as advertising and brand marketing events in Bejing, Stacy has served as a guest speaker at a multitude of international conferences. She has also served as a guest lecturer at universities, including University of Southern California, Pomona College, University of Missouri, Ithaca College, University of Washington, and many others. Stacy is confident on the stage, and of course, as the pop-culture connoisseur and businesswoman she is, she knows how to put together a speech that is both informative and compelling (it’s no surprise that so many students apply for an internship at HB after hearing one of her lectures!)

Over 34,000 Submitted Request For Content Downloads From Our Website

Influencer Marketing School

If you want to learn even more of Stacy’s secrets to making pop culture branded marketing partnerships work, check out Hollywood Branded’s Influencer & Branded Content Marketing School. You’ll join Stacy as she walks you through easy, bite-sized “how to do” lessons. Get access to courses and surveys that brand owners, content creators, students, marketers, and agencies can use to learn insider tricks and tips to make influencer and content marketing work even better. Learn all of her best practices so that way you can avoid those marketing mistakes that will waste your time, money and yield poor partnership results. Visit Learn.HollywoodBranded.comto find out more!

Case Studies, Reports & eBooks

Get access to the knowledge you need on influencer marketing, genzennial SVOD viewing, and market perceptions of product placement.

MOST POPULAR

watching hollywood branded influencer marketing school

Video Classes With Certifications

View our full-length video lessons on influencer, celebrity, and product placement campaigns. Pass our test to get certified!

marketers content playbook virtual conference

Marketer’s Content Playbook

Watch presentations and Q&A’s from our Marketer’s Content Playbook Virtual Summit. Learn from 100+ experts!

Writing Opportunities

In addition to her speaking skills, Stacy has phenomenal writing skills, as well.
She originally founded Hollywood Branded’s blog and is professionally published.

7k Reach Email Weekly Newsletter

Over 360k Life Of
Blog Views

21k+ Online Monthly Views & Growing

22k+ Bi-Weekly Agency & Brand Newsletter

Stacy has published an article through the Journal of Brand Strategy, which is a professional journal that releases in-depth, peer-reviewed articles on all aspects of brands. It is guided by a senior Editorial Board, and each quarterly 100 page issue, which is published in-print and online, provides detailed practical articles on innovative strategies, techniques, and trends. Each issue provides the latest research and detailed analyses on branding.

She is currently in the process of publishing two educational How To reference books. These books will be used as part of her upcoming workshop class series which will teach agencies and brand marketers how to fully build and self-activate inhouse the infl uencer and branded content programs Stacy has developed over the last 23 years. The books will include one focused on Product Placement and Branded Content, followed by a book on Infl uencer Marketing and Celebrity Partnerships. your company can be included as part of a case study in opening chapters, and publicity around these books and the in-classroom workshop series.

Stacy is also publishing a book about how she enabled Hollywood Branded to go viral with Game of Thrones and Starbucks, by being a PR authority fi gure. The book will provide the tools that entrepreneurs, small and mid-sized businesses need to know in order to build their own authority through blogs, podcasts, e-books, website SEO and more. The book will offer potential corporate sponsor branding inclusion

BLOG ARTICLES

Stacy and her team at HB release daily blog articles that provide their insights and knowledge on any current events, trends, or occurrences that are relevant to marketers or any professional concerned with pop culture. From a list of the top celebrity beverage endorsers to a breakdown of the cost of product placement, Stacy dives deep into a wide range of topics that are relevant to the business. Subscribe and join over 30,000 readers who are already “in-the-know.”.

Stacy’s Best “How To” Pieces:

Stacy’s Top Performing Pieces:

“When I am asked to list agency owners who truly are the whole package — I immediately think of Stacy. A deep marketing savvy, a passion for helping the agency’s team grow and serve in even more significant ways and a tireless commitment to driving results for their clients. What more could you ask for?…Stacy is the real deal and if you’re looking for an amazing and reliable partner — look no further.”

Client of Stacy’s

Drew McLellan,

CEO, Agency Management Institute

“Stacy and the team at Hollywood Branded are phenomenal! They were truly authentic agency partners. I felt like they were an extension of our team throughout the entire brand integration campaign. They are aggressive negotiators when they need to be and creative problem solvers. They helped deliver one of the most talked about case studies at my company and I would highly recommend them for anyone interested in pursuing meaningful brand integrations/product placements.”

Client of Stacy’s

Meghann Craig

Vice President, Marketing at Empower

“The 3 days of the Virtual Summit were amazing. So many different speakers, so many different and interesting topics. I absolutely loved the 3 days! Can’t wait for the next Summit!”

Attendee of Marketer’s Content Playbook Virtual Summitt

Ana Menendez

Founder, Dynamita Productions