Video marketing can have an impact at every stage of the buyer’s journey, from growing their awareness of a brand to delighting them with the value they receive from its offerings. Once a prospect has been drawn into the top of the sales funnel, there are some great ways to leverage video to tempt them to venture further in.
Whenever a prospective buyer shows interest in a product or service and starts evaluating their options, the next step toward conversion is engagement. For brands seeking fun, innovative ways to capture the attention of their ideal buyer at this stage, users have proven time and time again that video is their favorite way to consume content.
To help marketers succeed with their audience engagement efforts, members of Forbes Agency Council share their best tips for making the most of this captivating medium below.
8. Get Into Other People’s Video Content
Branded content partnerships with social influencers or product placements in music videos are some of the best ways to leverage partners’ very engaged audiences and fan bases. These partnerships can lead to millions–or even billions—of impressions, at some of the lowest costs per mille that exist. – Stacy Jones, Hollywood Branded
