Beyond the success of her Eras Tour and the movie based on it, the pop star is now a billionaire, Bloomberg reported on Thursday. The outlet estimates her net worth at $1.1 billion, with that money coming almost solely from her music and performing. Not many artists can say the same.

“Every endorsement, partnership, and business move she makes is part of a broader, meticulously-constructed plan,” Stacy Jones, the founder of the marketing agency Hollywood Branded, told Bloomberg. “It’s not just impressive, it’s masterful.”

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Stacy Jones

Stacy Jones has become a world-renowned specialist in branded content. Now it’s her mission to share her expertise and help brands and other business owners and executives leverage the tools our agency has crafted in building brand awareness – using the same proven methods she’s built her agency on and leveraged for client success.