The Storied Coffee Maker Enters Into a Long Term Agreement with the Elite Agency to Raise Its Global Profile Across Multi-Faceted Entertainment Platforms including Motion Pictures’ and Television Series’ Placements

WHAT:

(June 4, 2012) – Hollywood Branded Inc. today announced its signing and partnership with Coffee Beanery for entertainment initiatives to include major motion pictures and primetime television series partnerships. Services the agency will spearhead include product placement across a variety of entertainment content including television, film, music and digital; top level broadcast integrations and retail promotional campaign partnership activation.

The Los Angeles based agency currently implements campaigns for such global brands as BlackBerry and Gigaset Communications, Inc. amongst other North American based brands.

“Coffee Beanery has a long and proven history of providing superior and high quality coffee products that was established well before other specialty coffee brands,” said Stacy Jones, President, Hollywood Branded Inc.  “Our commitment is to provide innovative solutions across a multitude of entertainment platforms to assist Coffee Beanery in achieving both broader consumer awareness on a global scale as well as increasing engagement at retail locations.

Coffee Beanery first opened its doors 30 years ago in 1976. There are currently more than 100 stores based throughout the U.S. with 20 stores based internationally. The company is renowned for its family business approach, culture and excellence.

Hollywood Branded Inc’s core service offerings of brand integration, promotional campaign partnership, celebrity endorsements and public relations have recently been extended to additionally cater to Spanish language initiatives that drive brand influence to the Hispanic consumer on a global basis.

ABOUT HOLLYWOOD BRANDED INC.

Hollywood Branded Inc. is a full service entertainment marketing agency providing innovative solutions to increase global brand awareness and exposure while influencing consumers’ purchasing decisions using entertainment and celebrity-based platforms.  Hollywood Branded Inc. creates proactive marketing engagements within the entertainment community with a focus on education highlighting marketing objectives versus market perception, while delivering a comprehensive ROI.

For more information on Hollywood Branded Inc., please visit hollywoodbranded.com.

ABOUT COFFEE BEANERY

Coffee Beanery opened its first stores in the United States in 1976, before the American public knew the term “specialty coffee”. Coffee People Who Care is much more than a tagline, it is a philosophy that guides all decisions at CB.  From small batch roasting our coffee to provide the best coffee in the world, decaffeinating using the Swiss Water Process method instead of harsh chemicals, supporting our military, strong community involvement, a warm relaxing environment, and a corporate culture that embraces its franchisees. Coffee Beanery is recognized as an industry leader for its unique family business approach, corporate culture and commitment to quality.

Coffee Beanery stores serve specialty coffee drinks, teas and smoothies along with delicious baked goods.  Select locations serve made to order sandwiches, salads and wraps for breakfast, lunch and dinner along with the drinks that are served in our other locations.

You can buy their specialty coffee in a variety of sizes online at www.coffeebeanery.com or at one of their many stores.