If you’re a marketer, you know that content marketing is not a one-and-done, surefire way to generate immediate conversions. Sharing content that consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “goal posts” tend to shift from year to year.
In 2022, the world of content will continue to expand and evolve along with brands’ marketing strategies. Depending on your goals, there are emerging and continuing trends in content marketing that can be leveraged to help shape your approach and refine your tactics. Below, members of Forbes Agency Council share 16 content marketing trends they see having the biggest impact this year, along with ways for brands to leverage their power to reach target audiences.
8. Partnerships And Placements That Build Brand Reputation
Smart marketers will focus on building brand reputation far more than just brand awareness. Today, consumers want brands that not only have a story behind what they stand for but also legitimacy from being endorsed by what are seen as credible sources. This can include social influencer partnerships, strategic partnerships with other entities and product placement in popular content. – Stacy Jones, Hollywood Branded