Overview: Hispanic Tips covered Hollywood Branded’s launch of their new service targeting Hispanics and Latinos through entertainment marketing initiatives.
HISPANIC TIPS
Posted on: April 30th, 2012
Hollywood Branded Inc. today announced the official launch of its Hispanic Consumer Marketing Division servicing the entertainment, corporate and consumer lifestyle sectors.
The Los Angeles based agency has already successfully implemented campaigns impacting the Hispanic market for such global brands as BlackBerry and Gigaset amongst other North American based brands.
“Working with brands or their agencies, we craft entertainment marketing programs utilizing today’s most popular entertainment properties and celebrities,” said Stacy Jones, President, Hollywood Branded Inc. “Our campaigns speak directly to the Hispanic market through English and/or Spanish-language programming options, leveraging brand awareness and specific product messaging in a medium statistically proven to resound with Hispanics – entertainment.”
The agency’s core service offerings of brand integration, promotional campaign partnership, celebrity endorsement and public relations have now been extended to additionally cater to Spanish language initiatives and drive brand influence to the Hispanic consumer on a global basis.
Hollywood Branded Inc. employs full-time bilingual and Spanish speaking marketing professionals that have established relationships across media platforms throughout North America and extending through Latin America.
Select initiatives currently in place include exclusive television, music and feature film partnerships for brand integration and cross promotion with internationally distributed Latin America based content producers; Latin based award shows and film festivals inclusive of the Hola Mexico Film Festival, Latin Grammy’s, Alma Awards, Latin Billboard Awards; and licensing partnerships with such network productions as those offered by TV Azteca and MTV Tr3s amongst others.
Popular Hispanic celebrities targeted for endorsements include William Levy, Eugenio Derbez, Javier Bardem, Demian Bichir, Eva Longoria, Mario Lopez, Wilmer Valderrama, Jennifer Esposito, Sofia Vergara, Naya Rivera, Cameron Díaz, Jaime Camil and Thalia.
“The decision to extend our reach and create a distinctive services strategy for major corporate clientele targeting the Hispanic market was a natural one, and one which was requested by our clients as they pursue new tactics to influence and target the fastest growing consumer segment in the U.S.,” said Stacy Jones, President, Hollywood Branded Inc.
ABOUT HOLLYWOOD BRANDED INC.
Hollywood Branded Inc. is a full service entertainment marketing agency providing innovative solutions to increase global brand awareness and exposure while influencing consumers purchasing decisions using entertainment and celebrity based platforms. Hollywood Branded Inc. creates proactive marketing engagements within the entertainment community with a focus on education highlighting marketing objectives versus market perception, while delivering a comprehensive ROI. hollywoodbranded.com
For more information on Hollywood Branded Inc., please visit hollywoodbranded.com
From: news.yahoo.com
Via Hispanic Tips.
