(August 21, 2009) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has secured over 150 brands for Fashion Finder, the first-ever live action hidden objects game. The Fashion Finder series features Abigail Anders, who is a market editor by day and enigmatic blogger by night. The game gives users a glimpse into Abbie’s fashionable world including runway shows, photo shoots, designer boutiques and glamorous models.
Productions Branded sourced and secured over 150 brands, who participated in creating the game. Each brand received logo and product exposure during the “Scoring Summary” after each completed level. A demo version of the game was provided to the brand to post on its official website. Brands also received exposure in the game’s credits and website. Photos of selected brands were also used for PR and marketing usage to promote the game.
“The Hollywood Branded Inc. team was able to capitalize on the unique game elements and match them to the brands, which wanted to be associated with such a quality product,” said Stacy Jones, President of Hollywood Branded Inc. “Our goal was to provide considerable exposure for our clients’ brands and to save thousands of dollars in production costs.”
As a result of securing these brands, Productions Branded helped offset production cost by over $175,000.00
ABOUT HOLLYWOOD BRANDED INC:
Hollywood Branded Inc. is a full service entertainment marketing agency providing innovative solutions to increase global brand awareness and exposure while influencing consumers’ purchasing decisions using entertainment and celebrity-based platforms. Hollywood Branded Inc. creates proactive marketing engagements within the entertainment community with a focus on education highlighting marketing objectives versus market perception, while delivering a comprehensive ROI.
For more information on Hollywood Branded Inc., please visit hollywoodbranded.com.