November 30, 2008 (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., secured over fifty brands to participate in the development of four My Fair Wedding episodes. The Brand Categories included: Bridal Gowns, Cake/Dessert, Catering, Decor, Entertainment, Flowers, Jewelry, Lighting, Make-up, Party Favors, Transportation and Venue.
Hollywood Branded Inc. helped offset production costs for these four episodes by $319,273.00 In its first season, My Fair Wedding brought in more than 200,000 female viewers in the 18-49 and 25-54 year range. The series premiered with 304,000 women viewers, age 18-49 and 317,000 women viewers, age 25-54. My Fair Wedding was one of the best delivering original series to air in 2008 on WE TV among the network’s target female demos.
My Fair Wedding brings Celebrity Wedding Planner, David Tutera, on behalf of beleaguered friends and family members, to transform what could be a disaster wedding into a platinum style affair. Just three weeks before their wedding, David meets the Bride and delivers the news that everything she’s planned for months, from venue, decor, bridesmaid dresses and even her own wedding gown, is about to change. David and his team rescue couples heading for wedding disasters and turn their soires into an affair to remember.
“When we secure brands to participate in certain television programs, our goal is to match brands with the core demographic of the program, so we create a win-win situation for all parties,” said Stacy Jones, President of Hollywood Branded Inc. “My Fair Wedding created an incredible opportunity not only for our clients to gain exposure, but we were also able to save over $300,000 in production costs.”
ABOUT HOLLYWOOD BRANDED INC:
Hollywood Branded Inc. is a full service entertainment marketing agency providing innovative solutions to increase global brand awareness and exposure while influencing consumers’ purchasing decisions using entertainment and celebrity-based platforms. Hollywood Branded Inc. creates proactive marketing engagements within the entertainment community with a focus on education highlighting marketing objectives versus market perception, while delivering a comprehensive ROI.
For more information on Hollywood Branded Inc., please visit hollywoodbranded.com.
