“Some American audiences find her to be refreshing and engaging, others have criticised her for being awkward or irritating,” said Stacy Jones, founder of Hollywood Branded, a marketing agency based in Los Angeles. But today’s channels are chasing the eyeballs of TikTokers. “Fergie is relatively unknown to a Gen Z or early millennial audience,” said Jones, “which are key advertiser categories.”

Source: The Time UK | Read More

Stacy Jones

Stacy Jones has become a world-renowned specialist in branded content. Now it’s her mission to share her expertise and help brands and other business owners and executives leverage the tools our agency has crafted in building brand awareness – using the same proven methods she’s built her agency on and leveraged for client success.