PR professionals aren’t surprised the video inspired continued rumors. The video’s efficacy hinged on public reception, Stacy Jones, founder of Hollywood Branded, says, and it was landing in a landscape of high skepticism.

“In scenarios where skepticism runs high, any action can be scrutinized, potentially leading to accusations of manipulation or insincerity,” Jones says.

Stacy Jones

Stacy Jones has become a world-renowned specialist in branded content. Now it’s her mission to share her expertise and help brands and other business owners and executives leverage the tools our agency has crafted in building brand awareness – using the same proven methods she’s built her agency on and leveraged for client success.