The following interview is an excerpt from our video series, SHIFT – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the SHIFT – In Conversation podcast here.
Stacy Jones – CEO – Hollywood Branded
Grace Amodeo – Program Manager – SHIFT
When we’re working with the brand, they’re getting actually cast, just like talent, into that content.
On the second level, we have cash. Only about 40% of Hollywood even takes dollar deals for integration, most of the time the partnerships you’re seeing are based on a trade out or a loan of goods. The third way brands help movies come to life is through promotional partnerships. If a film is able to work with a brand, the brand may say, “Okay, for 6-8 weeks around this movie’s release, we’re going to co-brand our TV, digital, out-of-home, print advertising, and in-store retail”. They allow their advertising to be taken over and they’re co-promoting it.
Read the full transcript here
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Stacy Jones
Stacy Jones has become a world-renowned specialist in branded content. Now it’s her mission to share her expertise and help brands and other business owners and executives leverage the tools our agency has crafted in building brand awareness – using the same proven methods she’s built her agency on and leveraged for client success.