Ad-supported streamer Hulu, which is now part of Disney’s streaming division, also has a dedicated brand-integrations team that worked with production partners while the scripts were in development to find opportunities to weave in brands, and would build on those integrations with co-marketing, sponsorships, or traditional ad buys. It’s an example of what Netflix could do.
And, with its vast and global content library, Netflix could be an even more attractive partner for advertisers than its competitors that are already in the ad business.
“Ad agencies around the world are rejoicing right now at the possibilities,” said Stacy Jones, founder and CEO of entertainment-marketing firm Hollywood Branded. “It opens the doors for those larger partnerships.”