(March 15, 2010) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has been hired by Paramount Pictures to oversee all product placement and brand integration for the upcoming film, No Strings Attached.
Years after first meeting at summer camp, Adam (Ashton Kutcher), a loveable production assistant for a hit kids’ show, and Emma (Natalie Portman), a doctor in her residency with a down-with-love attitude, cross paths again in Los Angeles. After hooking-up, they both agree to make their relationship purely sexual with no emotion involved. This works for awhile, but as time progresses they both begin to fall for each other, proving that it is impossible to have a “no strings” relationship. The film is directed by Ivan Reitman and will be shot in Los Angeles beginning in early May 2010.
Productions Branded will provide services for the production, including product placement and paid integration and source back end promotional partners. The results of these efforts could potentially help save Paramount Pictures hundreds of thousands of dollars in production costs.
“When a production company hires us to secure brands and products for their film, we focus on four areas: props, set, wardrobe and transportation,” said Stacy Jones, President of Hollywood Branded Inc. “There are very strong brand integration opportunities in this film due to the story, stars and director, which will not only help showcase and position our clients but will also save thousands of dollars in production costs.”
ABOUT HOLLYWOOD BRANDED INC:
Hollywood Branded Inc. is a full service entertainment marketing agency providing innovative solutions to increase global brand awareness and exposure while influencing consumers’ purchasing decisions using entertainment and celebrity-based platforms. Hollywood Branded Inc. creates proactive marketing engagements within the entertainment community with a focus on education highlighting marketing objectives versus market perception, while delivering a comprehensive ROI.
For more information on Hollywood Branded Inc., please visit hollywoodbranded.com.
