Overview: The Public Relations Society of America invited Hollywood Branded’s CEO, Stacy Jones, to guest speak regarding her agency’s experience with brands and award season partnerships. for their members event.
On Wednesday, February 25, 2015, Stacy Jones, CEO of Hollywood Branded Inc. was invited as a guest speaker and panelist by the Los Angeles Chapter of the Public Relations Society of America (PRSA) to join 4 other entertainment industry veterans to discuss how brands share the spotlight at the entertainment industry’s biggest events.
From the Golden Globes to the Grammys, Sundance to Coachella, the red carpet is rolling out for the entertainment industry’s biggest names and hottest stars, and brands are clamoring to be part of the action. Brand integration and influencer seeding opportunities abound, but is it worth it?
Our expert panelists will share secrets on how brands can make the most of their investment and leverage the spotlight at these major events. We’ll also ask panelists to give us the wrap-report on this year’s awards shows and tell us which brands they think won big. Will we see a repeat of Samsung’s selfie seen round the world? Don’t miss this scintillating conversation!
Panelists:
Susan Ashbrook, Expert and Author, “Will Work for Shoes: The Business Behind Red Carpet Product Placement”
Dave Barthmuss, Group Manager, Chevrolet (GM West)
Katie Kennedy, Director, Corporate Development, Sundance Institute
Stacy Jones, CEO, Hollywood Branded Inc.
Sallie Olmsted, APR, Executive Vice President, Rogers & Cowan
Moderator: Rita Tateel, President, The Celebrity Source
