The report breaks down Swift’s fortune, claiming $400 million comes from the “estimated value of music released since 2019” when her contract with former label Big Machine ended and she signed with Republic, allowing her to own the master recordings; $370 million is from ticket sales and merchandise; $120 million from Spotify and YouTube streams; $110 million from the five properties she owns; and $80 million from music royalties.

With 89 more dates on the Eras Tour to come, Taylor Swift is on track to push that dial closer to $2 billion.

As Stacy Jones, founder of marketing agency Hollywood Branded, tells Bloomberg, “Every endorsement, partnership and business move she makes is part of a broader, meticulously-constructed plan. It’s not just impressive, it’s masterful.”

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Stacy Jones

Stacy Jones has become a world-renowned specialist in branded content. Now it’s her mission to share her expertise and help brands and other business owners and executives leverage the tools our agency has crafted in building brand awareness – using the same proven methods she’s built her agency on and leveraged for client success.