Taylor Swift attends “Taylor Swift: The Eras Tour” Concert Movie World Premiere at AMC The Grove 14 on October 11, 2023 in Los Angeles, California.
Matt Winkelmeyer/Getty Images

Meanwhile, Taylor’s Eras Tour concert film broke AMC records in its first day, bringing in a reported $26 million. It’s since earned $100 million in advance global ticket sales, and Variety reported that Taylor and her team have pocketed $60 million of that.

As Stacy Jones (founder of marketing agency Hollywood Branded) put it to Bloomberg, “Every endorsement, partnership and business move she makes is part of a broader, meticulously-constructed plan. It’s not just impressive, it’s masterful.”

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Stacy Jones

Stacy Jones has become a world-renowned specialist in branded content. Now it’s her mission to share her expertise and help brands and other business owners and executives leverage the tools our agency has crafted in building brand awareness – using the same proven methods she’s built her agency on and leveraged for client success.