It’s touring, though, that’s emerged as one of the most lucrative endeavors for musicians. Their cut of gross ticket sales is much higher than from streams or sales, and merchandise revenue is a bonus. Proven legends on the tour circuit can negotiate with venues for an even more favorable rate. Jimmy Buffett was able to take home 105% of his shows’ ticket sales, since venue owners knew they’d still profit from booze-buying, tailgating Parrot Heads.

Swift has taken that even further, bypassing movie studios to personally fund the Eras film, which generated $92.8 million at the box office in its opening weekend. The tour is heading to Asia, Australia and Europe next year, offering new money-making opportunities and bringing the Swiftie stimulus to other countries.

taylor swif era tour

With the world struggling with rising interest rates, inflation and regional wars, it remains to be seen whether the countries set to host her over the next year will enjoy a similar bump to their economies. Much depends on whether concert attendees can spend with the zeal of the Americans and if the post-pandemic hunger for live gatherings continues unabated.

But even when the tour hype fades and Swift’s not at the apex of global pop culture, she’ll have millions in earnings to show for her reign in this moment of entertainment history. At just 33, she has vast future earnings potential.

“Every endorsement, partnership and business move she makes is part of a broader, meticulously-constructed plan,” said Stacy Jones, founder of marketing agency Hollywood Branded. “It’s not just impressive, it’s masterful.”

Source: Bloomberg | Read More

Stacy Jones

Stacy Jones has become a world-renowned specialist in branded content. Now it’s her mission to share her expertise and help brands and other business owners and executives leverage the tools our agency has crafted in building brand awareness – using the same proven methods she’s built her agency on and leveraged for client success.