euphoria1
Make room, Hollywood stylists: costume designers are poised to be the next influencers.

Mesh tops, strappy dresses and lace-up-the-leg sandals are just a few fashion trends spawned by HBO’s hit series “Euphoria,” which generated its own #EuphoriaHigh TikTok challenge when season two premiered in January.

Costume designer Heidi Bivens’ looks have also reverberated on the runways, with Paris-based brand Coperni drawing direct inspiration from the show for its high school-themed fall 2022 collection, down to the student lockers as part of the production.

“They represent a new guard — and to think that an American show could have that kind of larger world impact is exciting. The language of fashion can travel,” said Bivens, a former staffer at WWD, who is publishing a book with A24 about the costumes of “Euphoria” later this year, including an interview with Coperni designers Sébastien Meyer and Arnaud Vaillant.

Source: WWD | Read More

Stacy Jones

Stacy Jones has become a world-renowned specialist in branded content. Now it’s her mission to share her expertise and help brands and other business owners and executives leverage the tools our agency has crafted in building brand awareness – using the same proven methods she’s built her agency on and leveraged for client success.