The Super Bowl isn’t just a big day for football fans—it’s also a pop culture event that draws the interest of people who have no affinity for the sport, due in no small part to the notoriously creative Super Bowl ads. The day after the big game, it’s just as common for viewers to discuss the commercials they saw (and the brands that ran them) as it is for them to talk about the match itself.
Of course, many ads were centered around the global pandemic last year. But will the theme remain the same in 2022, or will brands take other routes to connect with their audiences? Below, 14 experts from Forbes Agency Council discuss some of the themes and concepts they expect to see in this year’s Super Bowl ads.
1. Adventure, Growth And Expanding Past Boundaries
Some of the overarching themes to Super Bowl ads this year are going to be adventure, growth and pushing yourself to expand past your boundaries. We’ve been in a lockdown for two years, with people busting at the seams to get out and experience life and live. Brands and the people behind them feel the same—and they’re ready to help fuel the adventure. – Stacy Jones, Hollywood Branded