by angie@hollywoodbranded.com | Feb 3, 2022
Outsourcing work to freelancers and contractors has been a mainstay of agency life for some time, but the outcome isn’t always what you envisioned. Because contract workers are not employees, the rules of engagement are different—if you provide them with your training...
by angie@hollywoodbranded.com | Jan 31, 2022
Video marketing can have an impact at every stage of the buyer’s journey, from growing their awareness of a brand to delighting them with the value they receive from its offerings. Once a prospect has been drawn into the top of the sales funnel, there are some great...
by angie@hollywoodbranded.com | Jan 31, 2022
There is a multitude of factors to consider and important decisions to make when creating an advertising budget. Aside from choosing the right channels and tactics to meet their own strategic goals, a brand must take the state of its industry as well as the latest...
by angie@hollywoodbranded.com | Jan 26, 2022
With what is being called “The Great Resignation” currently underway, many companies are seeing turnover rates spike. While the reasons for leaving their jobs vary among those who have, the effect is the same: Businesses are left to try and keep staffing levels high...
by angie@hollywoodbranded.com | Jan 25, 2022
If you’re a marketer, you know that content marketing is not a one-and-done, surefire way to generate immediate conversions. Sharing content that consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “goal posts” tend to...
