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Netflix’s sudden embrace of ads has agencies hoping for bigger partnerships with brands: ‘It opens the doors’

Netflix’s sudden embrace of ads has agencies hoping for bigger partnerships with brands: ‘It opens the doors’

by angie@hollywoodbranded.com | May 11, 2022

Ad-supported streamer Hulu, which is now part of Disney’s streaming division, also has a dedicated brand-integrations team that worked with production partners while the scripts were in development to find opportunities to weave in brands, and would build on...
‘Table Stakes’ For Marketers: 15 Things To Budget For In 2022

‘Table Stakes’ For Marketers: 15 Things To Budget For In 2022

by angie@hollywoodbranded.com | Jan 22, 2022

8. Partnerships And Placements That Build Brand Reputation Smart marketers will focus on building brand reputation far more than just brand awareness. Today, consumers want brands that not only have a story behind what they stand for but also legitimacy from being...
How Agencies Can Ensure Strong Employee Relations At The Hiring Stage

How Agencies Can Ensure Strong Employee Relations At The Hiring Stage

by angie@hollywoodbranded.com | Jan 19, 2022

Ensuring employees build healthy relationships with their bosses and peers is key to the success of any business, particularly agencies that often struggle with high turnover rates. From the hiring stage onward, employee relations must be managed intentionally to...
15 Valuable Pieces Of Data Agencies Glean From Clients’ Google Analytics

15 Valuable Pieces Of Data Agencies Glean From Clients’ Google Analytics

by angie@hollywoodbranded.com | Jan 13, 2022

Some clients don’t have the information their agency partners need to develop strong, effective marketing and advertising strategies. In these instances, Google Analytics can provide a wealth of data that would otherwise remain obscured. Before diving into a deep...
The Super Bowl Ad Themes Agency Experts Expect To See In 2022

The Super Bowl Ad Themes Agency Experts Expect To See In 2022

by angie@hollywoodbranded.com | Jan 13, 2022

The Super Bowl isn’t just a big day for football fans—it’s also a pop culture event that draws the interest of people who have no affinity for the sport, due in no small part to the notoriously creative Super Bowl ads. The day after the big game, it’s just as common...
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